Factors Affecting Consumer Behavior

Consumer behavior refers to the selection, purchase and consumption of goods and services for the satisfaction of their wants. There are different processes involved in the consumer behavior. Initially the consumer tries to find what commodities he would like to consume, then he selects only those commodities that promise greater utility. After selecting the commodities, the consumer makes an estimate of the available money which he can spend. Lastly, the consumer analyzes the prevailing prices of commodities and takes the decision about the commodities he should consume. Meanwhile, there are various other factors influencing the purchases of consumer such as social, cultural, personal and psychological. The explanation of these factors is given below. 1. Cultural Factors Consumer behavior is deeply influenced by cultural factors such as: buyer culture, subculture, and social class. • Culture Basically, culture is the part of every society and is the important cause of person wants

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Business Networking – Spiderman’s Not The Only One Building Webs

Business Networking is crucial to the success of your business. Building a foundational web of contacts, support and resources can be the difference between success and moderate success, or success and failure. If you are new to online business, Internet marketing, or the business of doing business, you may not be as familiar as you should be with business networking. Let’s discuss this very important aspect of doing business, especially as it relates to business online. The term business networking refers to the practice of people spreading knowledge of their business, products, and services to others in a manner that leaves a good impression, lets people recall you and your business, and encourages the formation of strategic alliances. It is a process of meeting and familiarizing yourself with others, and building relationships that are important to the success and profitability of your business. Most Internet marketers and entrepreneurs quickly come

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Purpose of Online Advertising

Nowadays online advertising is a popular trend among all business owners. Online advertising has emerged as one of the most powerful tool of advertising. This is because the wide reach of Internet and online advertising websites. The dependency of people over Internet has increased drastically. They now knock the doors of search engines or various online service providers in any specific domain of their interest. Therefore, having a powerful online presence helps business owners or online traders in getting more and more number of customers for their particular products and services.   Having powerful presence does not mean just owning a domain name and a website. You need to be easily noticeable and your potential customers should identify and get you easily. For that, you need to promote your online presence. It does not matter whether you are providing services of products online or not. Even if you are operating

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Save Big On SEO

Search engine optimization has come a long way over the years. When I entered the field in 1996 most SEO was just entering a few lines of Meta tags and making sure your keywords were prominent on the page without overdoing it. Of course, back then there were maybe 25,000 to 50,000 competitive web pages for any given keyword. Today typical competition ranges from 800,000 to 1,100,000. That's a big difference! Go ahead and type in any keyword phrase into Google, Yahoo or Bing to see what I mean. Crazy, is not it? OK, so we know that SEO has become a lot more complicated than it once was, while also becoming much more competitive. This is not exactly new news to most of us. We already knew SEO was a big deal. Even if we did not know exactly how big a deal, it becomes apparent that it must

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